SEO, search engine optimization, is the art of staying on top of what Google likes in its ranking process. Everybody knows that the higher your website appears in keyword SERP’s (search engine results pages), the more traffic you will experience. If you are wanting to monetize your website as an Affiliate, Business Owner, or Internet Marketer, the art of SEO is worthy of ongoing attention, in fact it is essential.
We have collaborated with others who engage in the SEO game on a regular basis, and we are constantly sharing each others’ findings. Here’s one aspect of this process that you may be wondering about – I was, so I decided to conduct an experiment.
Recently, several Internet Services/sites have been advertising their ability to get your video an amazing number of views at reasonable prices. Sounded like a good idea, if it was true. So, I experimented with their service with one of my own videos, and sure enough, the views were delivered in a timely fashion. In fact, we received more than the contract promised – over 25,000 views! So far, so good.
But I was still pretty skeptical. I couldn’t find other articles on the subject, and I was concerned as to whether the method would be considered “white hat” or “black hat.”
My questions were:
1. Would the views increase Google ranking, and/or 2. Would Google penalize the video SERP ranking for utilizing this method?
So, here’s what I did as an experiment. I had recently recorded two separate videos that were on the same subject called, “Worst Day” Strategy, Part 1, and “Worst Day” Strategy Part 2. I purchased the “View” service for Part 1, but not for Part 2. After three weeks, Part 2, with only 13 views (on the same channel) as Part 1, which now had an impressive 25,000 plus views, RANKED a PAGE HIGHER!!!
What does that mean? I’m not sure, but I suspect it has to do with the disparity of views which was made even more apparent due to the fact that the videos shared the same title, with the only difference being, “Part 1”, and “Part 2.”
The number of views remains on the descriptor, but Google ranking was not enhanced at all. It may have actually been hampered by this method.
So, I hope I’ve saved you some time and a few dollars, especially if you’ve considered offering this service to Clients. Unless the “View” report that shows up on YouTube videos is important, you’ll not be doing that video’s Google ranking any favors. In fact, it might actually be harming that ranking.
We’ll be sharing more findings as time goes on. Everyday is a new day trying to decipher Google algorithms – and pretty much every day, that algorithm changes.
GOOD NEWS, although not new news: What does work is very simple – new, fresh, relevant content posted on a regular basis that relates and is pertinent to your site name, domain name, and tags. So simple a process and idea, even you and I can do that!